Blogs

Does Your Practice Need an Adaptable Website?

by Kathleen Murphy - 02/07/2013 - 22:58

It's pretty likely that your current website was designed to be viewed on a desktop. However, current trends suggest that mobile traffic may entirely replace desktop browsing in the very near future. 

  1. Open your website on each of your mobile devices. Easy to use?
  2. Look at your Google Analytics. If it says that more than 25% of your users are visiting via tablet or smartphone, this is a hint that you need to get moving on developing a mobile site.

mobile websiteBecause tablet users don't have a mouse to use, your site's links must have at least 40 pixels of space around them in order to be tapped with a finger or thumb. Smartphone users are even more challenging: If a mobile phone user is on your site, chances are it's to check on an order or make an appointment. This means that you need to provide them with large buttons on a site that loads quickly. 

Even if you've considering building a mobile site, the trouble starts when you start thinking which which device to build your site around: iPhone 5? Full size iPad or the Mini? Samsung Galaxy? Microsoft Surface?

Here's where an adaptable website comes in.

How to Optimize your Practice's Facebook Page for Graph Search

by Kathleen Murphy - 01/18/2013 - 14:46

Reflection of Facebook in GlassesFacebook announced a powerful new feature this week, that will make searching more personal. With Graph Search you'll be able to find things based on relationships and context, drawing from a limitless pool of LIkes, tags, check-in's. It's an innovative search tool that will essentially provide the searcher with aggregated friend recommendations. For example, you can do a search for “friends who like The Beatles and live in Chicago,” or “Italian restaurants my friends have visited nearby.”

Facebook's new Graph Search feature is still in beta, but, as you may have guessed, it will contain a lot of marketing power for your practice. In the same way traditional referrals work, folks love to see who their friends went to for their eye exam or where they may have purchased their glasses. If you search "eye doctors my friends like" or "photos of friends with glasses," your friend who checked into an OD office last month, or another friend who posted a "hey look at my glasses" photo could show up in a search.

Ways your optometry practice can best take best prepare to take advantage of Facebook's Graph Search:

What's Your Email Address?

by Kathleen Murphy - 09/01/2012 - 13:21

Your email address is dr[lastname]@[your practice name].com right? 

I'm sorry, but as a growing practice, you can't be drTony587@[yahoo].com anymore! (Though you can always set up forwarding if you're somehow attached to your yahoo alias...)

A custom, domain-based email address  speaks volumes about your professionalism. At Optomize, we consider this seemingly insignificant detail to be of immense importance and one of the first steps in clearly identifying your brand. On a related note: each of your staff members should have their own custom email address at your domain too (They should also have their own business cards, but that's a topic for another day).

Call Optomize today to set up custom domain email addresses for your practice. 

The Secret to Successful + Efficient Staff Training

by Nazneen Kapadia - 08/14/2012 - 19:39

Training Manual

Most private and retail optometry practices do not require a certain level of expertise when hiring staff. Commonly, offices train on the job with the goal that each optician will emmulate their mission, and provide a certain level of care. Unfortunately, many offices lack the training materials and time necessary to fully train such a valuable employee. Training manuals are necessary to new hires, they allow employess to have a reference for reviewing after training, enables the trainee to concentrate on and partake in training, while also serving as a reference document in your office.

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