Facebook announced a powerful new feature this week, that will make searching more personal. With Graph Search you'll be able to find things based on relationships and context, drawing from a limitless pool of LIkes, tags, check-in's. It's an innovative search tool that will essentially provide the searcher with aggregated friend recommendations. For example, you can do a search for “friends who like The Beatles and live in Chicago,” or “Italian restaurants my friends have visited nearby.”
Facebook's new Graph Search feature is still in beta, but, as you may have guessed, it will contain a lot of marketing power for your practice. In the same way traditional referrals work, folks love to see who their friends went to for their eye exam or where they may have purchased their glasses. If you search "eye doctors my friends like" or "photos of friends with glasses," your friend who checked into an OD office last month, or another friend who posted a "hey look at my glasses" photo could show up in a search.
Ways your optometry practice can best take best prepare to take advantage of Facebook's Graph Search: