10 Effective Ways to Sell Second Pairs

The elusive second-pair sale... Optomize-trained opticians know how to make a multiple pair sale every single time. Your opticians can too, as long as they are creative, intuitive, and ask the right questions. Patients must be given ideas and options before they are ready to purchase a second or even a third pair of glasses.  Do your opticians exhaust all possibilites and options when considering offering a patient a second pair purchase? Below are our list of top ten effective ways to sell second pairs!

1.  The Emergency Pair - Every patient needs multiple pairs of glasses. What happens when your glasses break, or are even lose them?  What if you are on vacation, at the office, or away from home? Your emergency pair doesn't need to be presented as the most expensive option, but an option during emergency situations.   

2.  Prescription Sunwear - Are your patient's eyes strained everytime you step outside? Transitions lenses are convenient, and easy, but not always the best option for someone who spends time outdoors. To alleviate stress, and eye fatigue while outdoors all patients should have prescription sunwear protection. 

3.  Computer Progressives - With changes and advancements in everyday technology, younger patients are now requiring additional accomodation when at a computer. Always open up the option to purchase computer specific prescriptions that will alleviate the focus changes that patients are experiencing at earlier ages. 

4.  Superior Protection - Helmets are necessary for many major sports, but why is eyewear protection not considered necessary? You only have two eyes, and must protect them from all types of environmental and situational circumstances. Saftey goggles, sunglasses, side shields, sport goggles are all protective eyear types that should be presented to your patients.

5.  Occupational Eyewear - Is your patient a painter, electrician, secretary, professional golfer, or even a stay at home mom? All off these circumstances can require a specific pair of glasses depending on your eyewear needs. 

6.  Office vs. Home use - The extra responsiblity of making sure you carry your glasses around can be straining on anyone with multiple roles. Having a pair of glasses at work can make all the difference when looking for your eyeglass during stressfull work situations, or even having a pair of glasses in the kitchen can save you from burning dinner!

7.  Home Hobbies - Is your patient a knitter, a model-builder? Maybe you prefer needle-point, or like carving and woodwork? All of these hobbies can benefit from the use of an additional pair of readers at a higher prescription. Of course these readers are too strong for regular books or newspaper, but to perfect your skill without experience strain, investing in the right pair of glasses can make all the difference. 

8.  Plano Sunwear - Contact lens wearers, refractice surgery patients, or non prescription patients all can benefit from wearing sunwear outdoors. Not only does plano sunwear block harmful UV rays, but they can decrease the development of cataracts, reduce glare, and highten clarity during bright light situations. 

9.  Sport Specific Eyewear - Does your patient routinely participate in sports? Sport specific eyewear can improve performance exponentially while also providing protection. Always ask your patients if they golf, bike, swim, play soccer, or ski. Customized frame and lenses options are available for all of these sports, and many more. 

10.  Style and Fashion - Of course, not everyone can have the same number of glasses as they have shoes or pant, but it would be a nice option woudn't it? Frame manufacturers now provide frames of all styles, colors, types, fits, and shapes. Customize dynamic high fashion eyewear for each of your patients. Eyeglasses shouldn't be restricting on a patients style, but rather an exciting and fun way to express themselves!

By setting goals, and establishing guidelines, every optician can be a multiple pair seller!  Eyewear sales is not about high pressure selling techniques. Opticians should establish communication and relationships with your patients. By taking these steps and establishing a trust patients will more likely to consider all of these second pair options. 

1.  The Emergency Pair - Every patient needs multiple pairs of glasses. What happens when your glasses break, or are even lose them? What if you are on vacation, at the office, or away from home? Your emergency pair doesn't need to be presented as the most expensive option, but an option during emergency situations.   

2.  Prescription Sunwear - Are your patient's eyes strained everytime you step outside? Transitions lenses are convenient, and easy, but not always the best option for someone who spends time outdoors. To alleviate stress, and eye fatigue while outdoors all patients should have prescription sunwear protection. 

3.  Computer Progressives - With changes and advancements in everyday technology, younger patients are now requiring additional accomodation when at a computer. Always open up the option to purchase computer specific prescriptions that will alleviate the focus changes that patients are experiencing at earlier ages. 

4.  Superior Protection - Helmets are necessary for many major sports, but why is eyewear protection not considered necessary? You only have two eyes, and must protect them from all types of environmental and situational circumstances.  Saftey goggles, sunglasses, side shields, sport goggles are all protective eyear types that should be presented to your patients.

5.  Occupational Eyewear - Is your patient a painter, electrician, secretary, professional golfer, or even a stay at home mom? All off these circumstances can require a specific pair of glasses depending on your eyewear needs. 

6.  Office vs. Home use - The extra responsiblity of making sure you carry your glasses around can be straining on anyone with multiple roles. Having a pair of glasses at work can make all the difference when looking for your eyeglass during stressfull work situations, or even having a pair of glasses in the kitchen can save you from burning dinner!

7.  Home Hobbies - Is your patient a knitter, a model-builder? Maybe you prefer needle-point, or like carving and woodwork? All of these hobbies can benefit from the use of an additional pair of readers at a higher prescription. Of course these readers are too strong for regular books or newspaper, but to perfect your skill without experience strain, investing in the right pair of glasses can make all the difference. 

8.  Plano Sunwear - Contact lens wearers, refractice surgery patients, or non prescription patients all can benefit from wearing sunwear outdoors. Not only does plano sunwear block harmful UV rays, but they can decrease the development of cataracts, reduce glare, and highten clarity during bright light situations. 

9.  Sport Specific Eyewear - Does your patient routinely participate in sports? Sport specific eyewear can improve performance exponentially while also providing protection. Always ask your patients if they golf, bike, swim, play soccer, or ski. Customized frame and lenses options are available for all of these sports, and many more. 

10.  Style and Fashion - Of course, not everyone can have the same number of glasses as they have shoes or pant, but it would be a nice option woudn't it? Frame manufacturers now provide frames of all styles, colors, types, fits, and shapes. Customize dynamic high fashion eyewear for each of your patients. Eyeglasses shouldn't be restricting on a patients style, but rather an exciting and fun way to express themselves!

By setting goals, and establishing guidelines, every optician can be a multiple pair seller! Eyewear sales is not about high pressure selling techniques. Opticians should establish communication and relationships with your patients. By taking these steps and establishing a trust patients will more likely to consider all of these second pair options.